Our Story
Building bridges between China's manufacturing powerhouse and the Middle East's ambitious growth.
Our Mission
To simplify international trade by connecting Middle Eastern enterprises with China's best manufacturers through transparent, reliable, and efficient procurement services.
Our Vision
To be the most trusted industrial equipment partner in the China-Middle East trade corridor, recognized for quality, speed, and deep market expertise.
Our Values
Integrity in every transaction. Quality without compromise. Partnerships built on mutual trust. Innovation in supply chain solutions.
Company Milestones
From a Shanghai startup to a multi-country trade operation.
Company Founded
Established with a mission to connect China's top manufacturers with growing Middle Eastern markets.
First GCC Partnerships
Secured initial partnerships with construction and energy companies across the UAE and Saudi Arabia.
Product Portfolio Launch
Launched four core product divisions covering solar, construction, industrial tools, and agriculture.
Regional Office Setup
Opened operational offices in Dubai and Shanghai to coordinate cross-border trade.
Leadership Team
Experienced professionals driving success across borders.
Ali Reza Eatemadpour
Chief Executive Officer
Licensed and practicing attorney in New York with extensive experience in international trade law, cross-border transactions, and corporate governance.
Li Wei Chen
VP, China Operations
Oversees manufacturer relationships and quality assurance across 200+ Chinese suppliers.
Fatima Al-Sayed
Director of Sales, GCC
Leads business development across the Gulf states with deep government procurement expertise.
James Rodriguez
Head of Logistics
Manages end-to-end supply chain including shipping, customs clearance, and last-mile delivery.
Omar Khalid
Technical Director
Mechanical engineer ensuring all products meet regional standards and compliance requirements.
Shah Eatemadpour
CFO
Oversees trade finance, letters of credit, and multi-currency operations across 12 countries.
Certifications & Compliance
Meeting the highest international and regional standards.